The copywriting certificate is intended to provide students with an understanding of copywriting within the fields of media and advertising. The program is open to undergraduates enrolled in any department of the School of Arts and Sciences at Boğaziçi University with a cumulative average of 2.25 and above. The courses required to complete the copywriting option leading to a copywriting certificate are the following:
ENGL 111 Expository Writing (or Advanced English) / 3 Credits
ENGL 111 Expository Writing (or Advanced English) 3 credits
The objective of the couses is to enhance students’ communicative skills in writing with special emphasis on unity, clarity, and coherence of expression as well as on mastering forms of argumentation, description, comparison and contrast. How to do library research and how to write a research paper are two important components of the courses.
HSS Humanities and Social Sciences / 3 Credits
HSS (Humanities and Social Sciences) 3 credits
Any course in the area of Humanities and Social Sciences (philosophy, sociology, psychology and FA courses, etc.) can be selected.
HIST or FA (History of Art) / 6 Credits
HIST or FA History of Art 3+3 credits
Two art history courses coded HIST or FA are required. The chosen courses have to be in the area of History of Art and be approved by copywriting certificate advisor. For Western Languages and Literature students these courses cannot be taken as the departmental HIST elective.
LIT 311 Copywriting for Marketing and Advertising / 3 Credits
LIT 311 Copywriting for Advertising and Marketing
This course is designed for copywriters of the future. While trying to define what makes a great copy, students in the course address real life issues being faced in advertising and marketing industries today. Throughout the course students are challenged to find their own narrative style while they master the craftsmanship of storytelling. Students analyze marketing case studies and award winning examples of advertising to explore what’s next in communication and inspire a new kind of copywriting. While becoming familiar with new media, students also acquire skills in multidisciplinary storytelling. Primary material comes from Hollywood screenwriters, major brands, and philosophers engaged in the power of ideas. Participation and attendance are mandatory as the course consists of discussions around the real time case studies and topics arising from primary materials.
LIT 411-412 Copywriting / 6 Credits
LIT 411-412 Copywriting I&II
A year course given in Turkish and designed to make students specialized in producing copy for the media. Mastery of the required skills through class practice and home assignments is further reinforced by in-class critiques.
CL 205, CL 206 or CL 307/ 3 Credits*
CL 205 Literary Theory and Criticism 3 Credits
Analysis of the most significant theoretical statements on literature prior to the modern period, focusing on major critical works from the Classical (Greek, Hellenistic, Roman), Medieval, and Early Modern periods, ending with Neoclassical criticism and aesthetic theory.
CL 206 Literary Theory and Criticism II 3 Credits
Selected critical works of European Romanticism; the foundational figures of modern criticism (Marx, Nietzsche, Freud, Heidegger, Saussure); the rise of structuralism; and the emergence of critical methodologies based in identity politics, from feminism to theories of race and ethnicity.
CL 307 Literary Theory and Criticism III 3 Credits
A survey of the most significant moments in modern and contemporary literary theory. Deconstruction, cultural studies, and the rise of post-structuralist, post-Marxist, post-psychoanalytic, and postcolonial theory. The most recent trends in critical theory. Queer theory, body theory, affect theory, object theory, material studies, post-humanism and digital humanities.
* CL 205, CL 206 or CL 307 replace CL 411 (Mythology).