Books & Door

Copywriting

E-mail: matthew.gumpert@boun.edu.tr

The copywriting certificate is intended to provide students with an understanding of copywriting within the fields of media and advertising. The program is open to undergraduates enrolled in any department of the School of Arts and Sciences at Boğaziçi University with a cumulative average of 3.00 and above. Students can apply to the program at the beginning of their third semester or the beginning of their second year. Students who want to enroll in the Copywriting Certificate Program should see the coordinator to submit their transcripts and application form. You are not considered officially enrolled in the certificate program unless you have filled out an application form and submitted your transcript.

Copywriting Certificate Program Application Form

The courses required to complete the copywriting option leading to a copywriting certificate are the following:

Advanced English or ENGL 105  3 credits

The objective of these courses is to enhance students’ communicative skills in writing with special emphasis on unity, clarity, and coherence of expression, as well as on mastering forms of argumentation, description, comparison and contrast. How to do library research and how to write a research paper are two important components of the courses.

HSS (Humanities and Social Sciences) 3 credits

Any course in the area of Humanities and Social Sciences (philosophy, sociology, psychology and FA courses, etc.) can be selected.

HIST or FA History of Art  3+3 credits

Two art history courses coded HIST or FA are required. The chosen courses have to be in the area of the History of Art and be approved by copywriting certificate advisor. For Western Languages and Literature students, these courses cannot be taken as the departmental HIST elective.

LIT 311 Copywriting for Advertising and Marketing 3 credits

This course is designed for copywriters of the future. While trying to define what makes a great copy, students in the course address real-life issues being faced in the advertising and marketing industries today. Throughout the course, students are challenged to find their own narrative style while they master the craftsmanship of storytelling. Students analyze marketing case studies and award-winning examples of advertising to explore what’s next in communication and inspire a new kind of copywriting. While becoming familiar with new media, students also acquire skills in multidisciplinary storytelling. Primary material comes from Hollywood screenwriters, major brands, and philosophers engaged in the power of ideas. Participation and attendance are mandatory as the course consists of discussions around real-time case studies and topics arising from primary materials.

LIT 411-412 Copywriting I&II 3+3 credits

A year course is given in Turkish and designed to make students specialize in producing copy for the media. Mastery of the required skills through class practice and home assignments is further reinforced by in-class critiques.

CL 205 Literary Theory and Criticism   3 Credits

Analysis of the most significant theoretical statements on literature prior to the modern period, focusing on major critical works from the Classical (Greek, Hellenistic, Roman), Medieval, and Early Modern periods, ending with Neoclassical criticism and aesthetic theory.

CL 206 Literary Theory and Criticism II   3 Credits

Selected critical works of European Romanticism; the foundational figures of modern criticism (Marx, Nietzsche, Freud, Heidegger, Saussure); the rise of structuralism; and the emergence of critical methodologies based in identity politics, from feminism to theories of race and ethnicity.

CL 307 Literary Theory and Criticism III  – 3 Credits

A survey of the most significant moments in modern and contemporary literary theory. Deconstruction, cultural studies, and the rise of post-structuralist, post-Marxist, post-psychoanalytic, and postcolonial theory. The most recent trends in critical theory. Queer theory, body theory, affect theory, object theory, material studies, post-humanism and digital humanities.

TKL 301 Literary Theory and Practical Criticsm I – 3 Credits

A survey of major critical approaches up to the twentieth century, from Aristotle’s Poetics to Romanticism, with attempts to analyze and define the function of literature with examples from Turkish literature. (In English)

TKL 302 Literary Theory and Practical Criticsm II  – 3 Credits

A survey of twentieth century literary theories along with modernism and postmodernism. Study of twentieth century Turkish literary texts according to these. Discussion of the place of Turkish literature within the context of world literature. (In English)

Frequently Asked Questions

How do I apply?
Students beginning their third semester may apply. Download and complete the application form and submit it along with the most recent transcript to the coordinator’s mailbox (WLL Office: TB 4th floor)

Who can apply?
All full-time Bogazici University undergraduate students. Bogazici University graduate students may apply, but they should contact the program coordinator for more information.

What happens after I apply?
There is no formal notification of acceptance. Students who meet the requirements are automatically accepted and must complete all required courses while maintaining the required GPA.

What happens if I miss the application deadline?
Students do not need to apply immediately upon starting the third semester. The program accepts continuous applications prior to the start of the senior (last) year.

Which Art History courses can I take?
Here is a list of the most commonly offered courses that count toward the Art History requirement. Not all courses are offered every semester. It is the student’s responsibility to ensure completion of the courses before graduation.

Art History Courses for Copywriting Certificate (HIST)
HIST 205 Introduction to the History of Art and Visual Culture
HIST 337/338:Byzantine Art & Architecture (I & II)
HIST 345 Art and Archaeology of the Ancient Greek World
HIST 346 Art and Archaeology of the Ancient Roman World
HIST 351 Art and Architecture of the Islamic World I
HIST 353: Art and Architecture of the Middle Ages
HIST 351: Art and Architecture of the Islamic World
HIST 354 Renaissance, Baroque Art and Architecture
HIST 355 History of Modern Art and Architecture
HIST 454 The History of Art and Culture in Asia
FA courses in Art History (FA)
FA 49J.01 Introduction to the History of Art
FA 48R, SP.TP.Contemporary Art

I spent a semester/year abroad through Erasmus/Exchange. Will these courses count towards the certificate?
The decision to accept transfer courses is made on a case-by-case basis. Please see the coordinator.

How do I get my certificate?
It is the student’s responsibility to notify the coordinator of intent to graduate at the beginning of the second semester of her/his senior year. Students should contact the coordinator at the beginning of the senior year to review transcripts. If a student completes all courses before graduation, the certificate will be given along with the diploma.